FBA Endgame Academy - Amazon FBA Private Label Course & Coaching
Become a Pro seller with Amazon FBA
The only formation you need to fully master the Amazon FBA private label business model.
- ✔ Lifetime access
- ✔ 40+ hours of training videos
- ✔ Coaching 1-on-1 included
- ✔ Niche validation service included
- ✔ Exclusive Mastermind
(Join now and try it risk-free for 7 days.*)
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FORMATION FBA ENDGAME ACADEMY
The best formation for Private label sellers
The FBA Endgame Academy is a complete step-by-step learning program designed to help you build and scale a profitable Amazon FBA private label brand. It is built from real-world experience from multiple 7-figure brands and includes training, coaching, and all the systems you need to reach your 10/10/10 goal. It includes:
- ✔ 500+ Actionable video lessons (40+ Hours): Launch your Amazon FBA from zero and scale to a multi-7-figure business.
- ✔ 24-Hour SLA Support: Get fast, expert help anytime to never feel on your own.
- ✔ Private Community Mastermind: Join top private-label sellers (from 6 to 8 figures) and coaches in a unique global network.
- ✔ 1-on-1 Coaching (included): Learn directly from your personal 7-figure mentor. Optional ongoing sessions are also available.
- ✔ One niche validation service (included): Get your product idea analyzed and validated under NDA by your personal 7-figure mentor (optional).
- ✔ Regular Updates: Stay ahead with the latest Amazon, logistics, and e-commerce insights.
- ✔ 7-Day Satisfaction Guarantee: Not satisfied? Get a full refund within 7 days of your subscription (terms apply).
A PROGRAM THAT WORKS
Our 100+ students are generating great results
A PROGRAM THAT WORKS
The testimonials and feedback from our Amazon FBA private label students
+ on
"Game-Changer for Amazon FBA!"
Endgame XP is the gold standard for launching and scaling on Amazon FBA. It’s a brilliant model and isn’t just learning, it’s a comprehensive system built around expert based training and coaching. Cant recommend enough!
"A very efficient and realistic program"
A very efficient and realistic program, enjoyable and helpful ! Straight to the point, which was much appreciated. Things were put on the table. I recommend !
"You need this formation"
This training saved me a lot of time and headaches. It is a great investment if you want to launch yourself in this business. I totally reccomend it and it is really worth it.
"If you want to learn from real experts..."
If you want to learn from real experts who know by experience in the Amazon business model, you have to join. I learned so many things from the course and the book. I used them as a key guide to all the points I needed to improve. I totally recommend them.
A FORMATION FOR ALL PRIVATE LABEL SELLERS
Who can benefit from this Amazon FBA private label formation?
$0 to $10k annual turnover
Beginner Amazon FBA Sellers
- ➜ Feel overwhelmed by the amount of information and don’t know where to start
- ➜ Struggle to understand how Amazon FBA works and what steps are involved
- ➜ Have no clarity on how to choose a profitable product or validate an idea
- ➜ Fear wasting money on the wrong product or expensive tools before launching
- ➜ Get stuck in analysis paralysis and delay taking action
- ➜ Lack confidence in understanding Amazon fees, logistics, and competition
- ➜ Have no structured roadmap to go from idea to first product launch
$10k to $100k annual turnover
Early-Stage Amazon Private Label Sellers
- ➜ Have difficulty finding a profitable, low-risk product niche
- ➜ Struggle with product validation and differentiation
- ➜ Are not confident how to brief suppliers (building a good Product Specification Sheet (PSS)) and compare quotes
- ➜ Are stuck in the creation of your branding and listing visuals
- ➜ Launched your product without clear strategy or review plan
- ➜ Overspend on PPC due to lack of structure
$100k to $500k annual turnover
Advanced Amazon Private Label Sellers
- ➜ Reach a sales plateau despite steady traffic
- ➜ See margin below 10% caused by high logistics or PPC costs
- ➜ Have difficulty optimizing listings for higher CVR
- ➜ Have unclear launch/scaling strategies
- ➜ Work with unreliable suppliers causing inconsistent product quality
- ➜ Feel an inefficient use of time and a business being too manual
- ➜ Miss structure to track KPIs and performance
$500k to $5M annual turnover
Experienced Amazon Private Label Sellers
- ➜ See difficulty in maintaining profitability while scaling
- ➜ Have an inefficient PPC structure wasting ad spend at scale
- ➜ Lack process automations (re-orders, QCs, logistics, accounting, etc.)
- ➜ Have difficulty expanding into new marketplaces or regions
- ➜ Experience weak team delegation or unclear SOPs for VAs/agencies
- ➜ Need strategic oversight and advanced performance tracking
FORMATION FBA ENDGAME ACADEMY
Discover the FBA Endgame Academy program
🔓 Lifetime access ⏯️ 500+ video lessons ⏱️ 40+ hours of content
Module 0 / 11: Beginning with the essentials
Module 0 / 11: Beginning with the essentials
The full roadmap for developping a succesful private label business with Amazon FBA- The 3 mistakes that destroy new sellers
- Building a private-label brand that lasts
- Eliminating the fear that blocks progress
- Developing a growth mindset that scales
- Why being the smartest in the room slows your success
- How Amazon FBA really works (Full overview)
- How Amazon charges you
- Introduction to the Amazon ecosystem
- Essential FBA vocabulary you must know (Glossary)
- And many more...
The 
- The full roadmap for developping a succesful private label business with Amazon FBA
- The 3 mistakes that destroy new sellers
- Building a private-label brand that lasts
- Eliminating the fear that blocks progress
- Developing a growth mindset that scales
- Why being the smartest in the room slows your success
- How Amazon FBA really works (Full overview)
- How Amazon charges you
- Introduction to the Amazon ecosystem
- Essential FBA vocabulary you must know (Glossary)
- And many more...
By the end of this module, you’ll know exactly how Amazon FBA works from a real Amazon alumni, what to avoid, and how to think like a successful seller. You’ll gain the mindset, clarity, and core skills needed to move forward with confidence with your private label brand creation project on Amazon.
Module 1 / 11: Building the foundations of your business
Module 1 / 11: Building the foundations of your business
- The creation of your company
- How to setup your business bank account
- Choosing a business liability Insurance for selling on Amazon
- How much money you need to start a new private label brand
- Deploying your capital optimally
- Necessary concepts of accountancy and finances
- How to manage your accountancy from 5- to 8- figure businesses
- The best legal and compliance setup (US, EU & UK laws)
- Opening, verifying and protecting your Amazon Seller Central account
- How to master Seller Central like a pro
- The risks and opportunities of restricted product categories
- Which marketplaces to launch your new brand in
- Financing your project
- How to deposit your brand (US & Global)
- How to register your brand to the Brand Registry quickly
- And many more...
- The creation of your company
- How to setup your business bank account
- Choosing a business liability Insurance for selling on Amazon
- How much money you need to start a new private label brand
- Deploying your capital optimally
- Necessary concepts of accountancy and finances
- How to manage your accountancy from 5- to 8- figure businesses
- The best legal and compliance setup (US, EU & UK laws)
- Opening, verifying and protecting your Amazon Seller Central account
- How to master Seller Central like a pro
- The risks and opportunities of restricted product categories
- Which marketplaces to launch your new brand in
- Financing your project
- How to deposit your brand (US & Global)
- How to register your brand to the Brand Registry quickly
- And many more...
By the end of this module, you will have acquired the essential knowledge needed to setup your private label business optimally for selling with Amazon FBA. You will know how to properly create an Amazon seller account, exactly how much you will need to get your new brand started, and how you can finance your project.
Module 2 / 11: Finding your next profitable niche(s)
Module 2 / 11: Finding your next profitable niche(s)
- The different types of private label products on Amazon
- Understanding the buying intent logics
- The 2 catalog strategies to build a real private label brand
- The 6 elements of a winning private label product
- How to generate unlimited niche ideas
- Your profitability & penetrability framework
- Helium 10 deep dive (Master H10 like a pro)
- How to identify serious offers (from competitors)
- Competitor analysis Masterclass
- Learn everything about certifications & legal safety checks
- Analyze market demand like a pro
- The ultimate niche validation sheet
- NEW Validate your product idea with a 7-figure seller expert (Free and included)
- 10 case studies: Product discovery & validation (Good and bad niches)
- BONUS: Five secret methods for a profitable niche discovery
- And many more...
- The different types of private label products on Amazon
- Understanding the buying intent logics
- The 2 catalog strategies to build a real private label brand
- The 6 elements of a winning private label product
- How to generate unlimited niche ideas
- Your profitability & penetrability framework
- Helium 10 deep dive (Master H10 like a pro)
- How to identify serious offers (from competitors)
- Competitor analysis Masterclass
- Learn everything about certifications & legal safety checks
- Analyze market demand like a pro
- The ultimate niche validation sheet
- NEW Validate your product idea with a 7-figure seller expert (Free and included)
- 10 case studies: Product discovery & validation (Good and bad niches)
- BONUS: Five secret methods for a profitable niche discovery
- And many more...
By the end of this module, you will know exactly how to find, analyze, and validate profitable private label product niches with confidence. You will understand buying intents, choose the right product types, discover strong niche opportunities, assess competition and demand, and use Helium 10 effectively. Your niche choice can be validated by one of our expert insights (optional) and real case studies are provided to show what winning opportunities look like.
Module 3 / 11: Creating your unique product
Module 3 / 11: Creating your unique product
- Why making a great product is the most important step
- Understanding the 3 categories of private label products
- Understanding the different buying intents
- The 6 foundations of a winning private label product
- Creating your core audience avatar
- How to conceive a unique offer with its UVP
- How to find high-impact differentiation ideas
- How to build a perfect Product Specification Sheet (PSS)
- How to design a product like a pro
- How to make and validate prototypes or samples quickly and efficiently
- Product differentiation Masterclass
- "Building of a PSS & designer brief" by a 7-figure seller
- 7 Case Studies: Winning & Losing Product Designs
- And many more...
- Why making a great product is the most important step
- Understanding the 3 categories of private label products
- Understanding the different buying intents
- The 6 foundations of a winning private label product
- Creating your core audience avatar
- How to conceive a unique offer with its UVP
- How to find high-impact differentiation ideas
- How to build a perfect Product Specification Sheet (PSS)
- How to design a product like a pro
- How to make and validate prototypes or samples quickly and efficiently
- Product differentiation Masterclass
- "Building of a PSS & designer brief" by a 7-figure seller
- 7 Case Studies: Winning & Losing Product Designs
- And many more...
By the end of this module, you will know exactly how to design a truly competitive private label product from scratch. You will understand what makes a great product, how to shape a compelling offer with strong differentiation, and how to translate your ideas into a professional Product Specification Sheet (PSS). You will be able to create and validate prototypes quickly and refine your design efficiently.
Module 4 / 11: Choosing a trustworthy supplier
Module 4 / 11: Choosing a trustworthy supplier
- Why supplier sourcing is an underrated skill to have
- How to source your product (Agents, Factories, Trading companies, etc.)
- Where to source your product (US, China, Alibaba, etc.)
- Communicating with suppliers like a pro
- Suppliers' RFQ done right (Request for Quote)
- Supplier screening Masterclass
- How to find a supplier offering unique product customizations
- The art of producing great samples & prototypes quickly and efficiently on your first try
- Certifications, legal compliance & mandatory standards (US, EU & UK)
- How to pay your supplier safely
- Calculating your real product cost
- Everything to know about incoterms
- “Reaching suppliers & comparing quotes” by a 7-figure seller
- And many more...
- Why supplier sourcing is an underrated skill to have
- How to source your product (Agents, Factories, Trading companies, etc.)
- Where to source your product (US, China, Alibaba, etc.)
- Communicating with suppliers like a pro
- Suppliers' RFQ done right (Request for Quote)
- Supplier screening Masterclass
- How to find a supplier offering unique product customizations
- The art of producing great samples & prototypes quickly and efficiently on your first try
- Certifications, legal compliance & mandatory standards (US, EU & UK)
- How to pay your supplier safely
- Calculating your real product cost
- Everything to know about incoterms
- “Reaching suppliers & comparing quotes” by a 7-figure seller
- And many more...
By the end of this module, you will know how to source products professionally and secure reliable, high-quality suppliers. You’ll understand where to source, how to communicate effectively, and how to run RFQs and supplier screening the right way. You will also learn how to get unique customizations, create great samples on the first try, navigate certifications and standards, pay safely, calculate true product costs, and master incoterms, giving you full control over your sourcing process.
Module 5 / 11: Creating your private label branding
Module 5 / 11: Creating your private label branding
- Understanding the power of a strong brand
- Why branding determines your conversion rate (Even before you build your listing)
- The 7 crystal balls of a strong Amazon brand
- How to find a brand name that actually converts
- Trademark, Copyright, Patents & IPs
- Creating your digital visual identity (Logo, fonts, colors, etc.)
- Crafting your brand story (Without cringe)
- Amazon Brand Registry: The 2 ways to get accepted in less than a month
- Deploy your global brand protection strategy
- How to create a packaging with a ‘WOW’ effect
- Understanding the mandatory packaging mentions (US/EU/UK)
- Creating your brand’s digital identity
- How to build a great brand website in under 1 hour
- “Building a brand identity” by a 7-figure seller
- And many more...
- Understanding the power of a strong brand
- Why branding determines your conversion rate (Even before you build your listing)
- The 7 crystal balls of a strong Amazon brand
- How to find a brand name that actually converts
- Trademark, Copyright, Patents & IPs
- Creating your digital visual identity (Logo, fonts, colors, etc.)
- Crafting your brand story (Without cringe)
- Amazon Brand Registry: The 2 ways to get accepted in less than a month
- Deploy your global brand protection strategy
- How to create a packaging with a ‘WOW’ effect
- Understanding the mandatory packaging mentions (US/EU/UK)
- Creating your brand’s digital identity
- How to build a great brand website in under 1 hour
- “Building a brand identity” by a 7-figure seller
- And many more...
By the end of this module, you will understand how to build a strong brand that drives conversions and long-term trust. You’ll learn how to choose a high-converting brand name, create a compelling visual identity, craft a solid brand story, and secure your trademarks and IPs. You will also know how to get Brand Registry quickly, protect your brand globally, design packaging, meet all compliance their requirements, and build a polished digital presence.
Module 6 / 11: Deploying your optimal logistic system
Module 6 / 11: Deploying your optimal logistic system
- Your logistics chain from A to Z
- Why a full 100% quality control is non-negotiable
- How to build your quality control system
- Freight forwarder selection & management
- Understanding import duties, tariffs & customs (US/EU/UK)
- Combining freight types for a fast and optimal market coverage
- Everything you need to know about barcodes
- Creating a shipment on Amazon (Complete workflow)
- Mastering Amazon storage & stock limits
- Inventory forecasting & replenishment strategies
- Amazon Remote Fulfillment (USA/CA/MX & BR) for deploying 4+ countries instantly
- Amazon PAN-EU for deploying 8+ countries instantly
- “Book and review a 100% QC and Ocean shipment” by a 7-figure seller
- And many more...
- Your logistics chain from A to Z
- Why a full 100% quality control is non-negotiable
- How to build your quality control system
- Freight forwarder selection & management
- Understanding import duties, tariffs & customs (US/EU/UK)
- Combining freight types for a fast and optimal market coverage
- Everything you need to know about barcodes
- Creating a shipment on Amazon (Complete workflow)
- Mastering Amazon storage & stock limits
- Inventory forecasting & replenishment strategies
- Amazon Remote Fulfillment (USA/CA/MX & BR) for deploying 4+ countries instantly
- Amazon PAN-EU for deploying 8+ countries instantly
- “Book and review a 100% QC and Ocean shipment” by a 7-figure seller
- And many more...
By the end of this module, you will understand how to manage your entire logistics chain with confidence: from sourcing to delivery. You’ll learn why full quality control is essential, how to build your own QC system, and how to select and manage freight forwarders. You will also master duties, freight types, barcodes, Amazon shipment workflows, storage limits, and inventory forecasting. Finally, you’ll understand Remote Fulfillment, PAN-EU, and how to keep your operations fast, compliant, and scalable.
Module 7 / 11: Creating the best Amazon listing for ranking
Module 7 / 11: Creating the best Amazon listing for ranking
- Why your listing is your money page
- How the Amazon search algorithm really works
- Keyword strategy Masterclass
- How to integrate your keywords in your listing
- Title engineering (SEO #1 criteria)
- Setting up bullet points that convert (SEO #2 criteria)
- Product description & A+ Content (SEO #3 criteria)
- Back-end keyword logics (SEO #4 criteria)
- Image mastery for your listing
- Video mastery for your listing
- NEW Variation image strategy
- Deploying a pricing strategy for maximum conversion
- Leveraging A/B testing to boost conversion
- “Building a full listing” by a 7-figure seller
- And many more...
- Why your listing is your money page
- How the Amazon search algorithm really works
- Keyword strategy Masterclass
- How to integrate your keywords in your listing
- Title engineering (SEO #1 criteria)
- Setting up bullet points that convert (SEO #2 criteria)
- Product description & A+ Content (SEO #3 criteria)
- Back-end keyword logics (SEO #4 criteria)
- Image mastery for your listing
- Video mastery for your listing
- NEW Variation image strategy
- Deploying a pricing strategy for maximum conversion
- Leveraging A/B testing to boost conversion
- “Building a full listing” by a 7-figure seller
- And many more...
By the end of this module, you will understand how to build a listing that converts at the highest level. You’ll learn how the Amazon algorithm works, how to create a winning keyword strategy, and how to integrate those keywords through titles, bullet points, descriptions, and back-end fields. You will also master high-impact images creation, video writing, smart pricing, and A/B testing, giving you everything needed to build a truly top-performing listing.
Module 8 / 11: Launching your product on Amazon succesfully
Module 8 / 11: Launching your product on Amazon succesfully
- Why your launch determines your entire brand’s future
- Understanding the Amazon ranking signals (BSR logics)
- Building a perfect launch keyword plan
- Deploying your sales velocity strategy (How many units you must sell to declare your product a success)
- How to acquire reviews safely & quickly
- The role of PPC during launch
- How to price your product during launch
- The perfect launch timeline (Day-by-day plan)
- How to track your launch progress
- Identifying and addressing launch hurdles
- Maintaining your ranking (Post-launch)
- “Successfully launching a product in 2 weeks” by a 7-figure seller
- And many more...
- Why your launch determines your entire brand’s future
- Understanding the Amazon ranking signals (BSR logics)
- Building a perfect launch keyword plan
- Deploying your sales velocity strategy (How many units you must sell to declare your product a success)
- How to acquire reviews safely & quickly
- The role of PPC during launch
- How to price your product during launch
- The perfect launch timeline (Day-by-day plan)
- How to track your launch progress
- Identifying and addressing launch hurdles
- Maintaining your ranking (Post-launch)
- “Successfully launching a product in 2 weeks” by a 7-figure seller
- And many more...
By the end of this module, you will understand exactly how to set up a successful launch that will shapes your entire brand’s future. You’ll know how Amazon’s ranking signals work, how to build a precise keyword and sales velocity plan, and how to acquire reviews safely. You will learn how to price your product correctly, use PPC during launch, track your progress, and fix early hurdles on the go, while maintaining your ranking long after launch.
BONUS MODULE: Starship Launch (Ranking on page 1 in less than two weeks)
BONUS MODULE: Starship Launch (Ranking on page 1 in less than two weeks)
- How you can rank on page 1 in less than 2 weeks
- Forecasting your Starship launch cost
- How to set up ManyChat to generate 100% automated sales
- Creating & deploying your Starship launch campaign
- Multiply your reviews acquisition x10
- Tracking your Starship launch with a real dashboard
- How to deploy your Starship launch in more than 10 countries at once
- Post-launch stabilization & rank lock-In
- “Starship launch simulation” by a 7-figure seller
- And many more...
- How you can rank on page 1 in less than 2 weeks
- Forecasting your Starship launch cost
- How to set up ManyChat to generate 100% automated sales
- Creating & deploying your Starship launch campaign
- Multiply your reviews acquisition x10
- Tracking your Starship launch with a real dashboard
- How to deploy your Starship launch in more than 10 countries at once
- Post-launch stabilization & rank lock-In
- “Starship launch simulation” by a 7-figure seller
- And many more...
By the end of this module, you will understand exactly how to execute a Starship launch that ranks your product on page 1 in under two weeks. You’ll know how to forecast launch costs, automate sales with ManyChat, deploy high-converting ads, and multiply your review acquisition times 10. You will also learn how to track your launch with the Endgame XP Starship launch dashboard, scale it across multiple countries, and stabilize your ranking for long-term success.
Module 9 / 11: Mastering Amazon PPC
Module 9 / 11: Mastering Amazon PPC
- Why PPC is the engine of your entire Amazon business
- Understanding how the Amazon ads platform really works
- Mastering the PPC world (Keyword types, match types, campaign architecture, etc.)
- Understanding the different phases of PPC deployment
- Building the perfect launch campaigns structure
- Deploying your PPC optimization framework
- How to scale your PPC without killing profit
- Interpreting PPC data like a scientist
- NEW AI-powered PPC: Automations & bulk operations
- Promotions that boost your PPC performance
- Prime Day, Black Friday & Seasonal PPC strategy
- “Setting up a real PPC system” by a 7-figure seller
- And many more...
- Why PPC is the engine of your entire Amazon business
- Understanding how the Amazon ads platform really works
- Mastering the PPC world (Keyword types, match types, campaign architecture, etc.)
- Understanding the different phases of PPC deployment
- Building the perfect launch campaigns structure
- Deploying your PPC optimization framework
- How to scale your PPC without killing profit
- Interpreting PPC data like a scientist
- NEW AI-powered PPC: Automations & bulk operations
- Promotions that boost your PPC performance
- Prime Day, Black Friday & Seasonal PPC strategy
- “Setting up a real PPC system” by a 7-figure seller
- And many more...
By the end of this module, you will understand how PPC truly drives your entire Amazon business and how to use it with precision. You will learn how the Amazon ads platform works, master its PPC rules, and deploy the right campaign structures for each phase of your product life (especially during launch). You’ll know how to optimize and scale without killing profit, read PPC data like a scientist, and leverage the Endgame XP AI automations and seasonal strategies.
Module 10 / 11: Managing and operating your business
Module 10 / 11: Managing and operating your business
- Why optimizing your business operations is mandatory to see real profit
- Building a strong operational SOP system
- Building and maintaining your own customer support center (in 10+ languages)
- Maintaining a high Account Health score
- Handling (and manipulating) the Amazon support
- Brand Protection & cheaters defense
- Recovering money Amazon owes you (several thousands each year!)
- Profitability & cost optimization
- Finance & cash flow management
- How to monitor and control all your product reviews
- How to prevent stockouts and ensure inventory continuity
- Building your first part-time team and learning how to delegate
- Time management (10/10/10) & efficiency architecture
- “Running your Amazon business like a pro” by a 7-figure seller
- And many more...
- Why optimizing your business operations is mandatory to see real profit
- Building a strong operational SOP system
- Build and maintain your own customer support center (in 10+ languages)
- Maintaining a high Account Health score
- Handling (and manipulating) the Amazon support
- Brand Protection & cheaters defense
- Recovering money Amazon owes you (several thousands each year!)
- Profitability & Cost Optimization
- Finance & cash flow management
- How to monitor and control all your product reviews
- How to prevent stockouts and ensure inventory continuity
- Building your first part-time team and learning how to delegate
- Time management (10/10/10) & efficiency architecture
- “Running your Amazon business like a pro” by a 7-Figure Seller
- And many more...
By the end of this module, you will know how to operate your Amazon business professionally and profitably through strong systems, smart processes, and tight operational control. You will learn how to build effective SOPs, manage customer support, maintain high Account Health, and protect your brand from cheating competitors. You’ll also understand how to monitor reviews, prevent stockouts, recover lost money, manage finances, and delegate to a part-time team, all supported by efficient time management and the 10/10/10 framework.
Module 11 / 11: Scaling your business to 7-figure
Module 11 / 11: Scaling your business to 7-figure
- Understanding the science of scaling a business to multi 7-figure
- Improving your existing products for maximum profit
- Creating variation strategies that explode your revenue
- The 2 product line strategies to reach 7-figures
- Expanding your brand internationally
- Mastering multi-marketplace logistics
- Building a real FTE team
- The 10/10/10 Weekly/Monthly/Quarterly maintenance system
- NEW How to sell your business
- NEW TikTok shop integration
- “Scaling like a 7-figure CEO” by a 7-figure seller
- And many more...
- Understanding the science of scaling a business to multi 7-figure
- Improving your existing products for maximum profit
- Creating variation strategies that explode your revenue
- The 2 product line strategies to reach 7-figures
- Expanding your brand internationally
- Mastering multi-marketplace logistics
- Building a real FTE team
- The 10/10/10 Weekly/Monthly/Quarterly maintenance system
- NEW How to sell your business
- NEW TikTok shop integration
- “Scaling like a 7-figure CEO” by a 7-figure seller
- And many more...
By the end of this module, you will understand exactly how to scale your Amazon business to multi 7-figure by improving existing products, creating high-impact variations, and applying the right product-line strategy. You will know how to expand internationally, manage multi-marketplace logistics, and build a capable team supported by efficient 10/10/10 systems. You will also master new growth opportunities such as knowing how to sell your business, giving you the full roadmap to grow like a true 7-figure CEO.
BONUS MODULE: Leveraging AI for your Amazon FBA business
BONUS MODULE: Leveraging AI for your Amazon FBA business
- Introduction to the modern AI world
- Creating your brand with AI
- Create your logo with Banana Pro, Midjourney, etc...
- Boost your niche analysis with AI
- Optimizing your listing & global translation
- Use AI for foreign language customer services
- And many more...
- Introduction to the modern AI world
- Creating your brand with AI
- Create your logo with Banana Pro, Midjourney, etc...
- Boost your niche analysis with AI
- Optimizing your listing & global translation
- Use AI for foreign language customer services
- And many more...
By the end of this bonus module, you will have gained a clear and practical understanding of how to leverage modern AI tools to build and grow your private label brand. You will know how to design your visual identity with AI, accelerate your niche research, optimize and translate your listings effortlessly, and use AI to deliver high-quality customer service in any language, saving you lots of hours and resources for your international business.
BONUS MODULE: All the private partners and tools
BONUS MODULE: All the private partners and tools
- The complete Endgame XP templates library
- A full service providers list (QC, FF, designers, etc.)
- All the exportable SOPs (videos and PDFs) for your teams and VAs
- All the productivity systems to use (workstation setup, shortcuts, plugins, etc.)
- Recommended books & resources
- All the best AI prompts for Amazon FBA businesses
- And many more...
- The complete Endgame XP templates library
- A full service providers list (QC, FF, designers, etc.)
- All the productivity systems to use (workstation setup, shortcuts, plugins, etc.)
- Recommended books & resources
- All the best AI prompts for Amazon FBA businesses
- And many more...
FORMATION FBA ENDGAME ACADEMY
Your formation platform
A continuously updated training program
Amazon evolves, and our training evolves with it. You gain access to over 40 hours of up-to-date video content, featuring the latest strategies and techniques tested and refined by 7-figure sellers over the past four years.
A complete toolbox
- Ready-to-use SOPs
- Automation tools to streamline operations
- Optimized planification spreadsheets
- AI prompts for every parts of your business
- High-converting email templates
- Step-by-step leads of all the systems, frameworks, and tools featured in the "FBA Cheat Codes" playbook in more details and extended versions
This is a comprehensive program designed to help you take action effectively and achieve measurable, concrete results.
🕒 Accessible 24/7 on all devices
📚 500+ training lessons
▶️ 40+ hours of video content
🔄 Regular updates
FORMATION FBA ENDGAME ACADEMY
The exclusive Mastermind
A private label seller only community
To succeed, it is essential to surround yourself with people who share your ambitions. That is why we have created an exclusive Mastermind community that brings together hundreds of active sellers who exchange insights and support each other on a daily basis.
- Join a community made of private label sellers only (on Amazon FBA), far from groups filled with inactive beginners.
- Access to strategic discussions covering all topics from product research, supplier sourcing, logistics, performance analysis, PPC, taxation, and many others...
- Engage with experienced active sellers (from 5- to 7-figure) who share their most effective strategies and results.
• Benefit from direct interaction with our team to provide actionable guidance.
Thanks to this network of private label professionals, we continuously are building a powerful up-to-date wiki and make sure you will never be alone to always receive reliable support.
🔒 100% Private Mastermind
💬 A community for all your questions
📖 The best private label wiki
💪 Motivation & support
FORMATION FBA ENDGAME ACADEMY
Personalized 1-on-1 coaching
Coaching session included
In addition to the training program and mastermind, one 1-on-1 session of 1 hour is included and can be claimed at any point during your journey. This session is prepared by setting up clear goals prior to the call following the same guidelines as our mentorship program.
Niche validation included
You can also request one of your niche idea validated by your 7-figure seller coach.
Additional mentorship
We also offer advanced coaching services for those who want to maximize their results:
- On-demand Product Validation Service: Our experts can analyze any niche idea from every angle and provides a detailed report to assess its potential before you invest (optional and under NDA).
- Premium Coaching & Mentorship: Benefit from additional individualized 1-to-1 support with an experienced coach. Ideal for those seeking a customized action plan and continuous private follow-up.
- Group Coaching: Participate in interactive sessions where you can ask questions live and receive personalized guidance.
Learn more about our additional mentorship program on our Coaching page.
👥 1-on-1 coaching sessions
🗓️ 3 to 6 months mentorship plans
📊 Personal opportunity analysis
FORMATION FBA ENDGAME ACADEMY
24h SLA support
We answer all your questions within 24 hours!
If you have a question about the course content or if a section of one of our videos aren’t fully clear, we offer tools for you to raise your hand. Through the platform, you are able to submit any questions you have, and our team personally commits to responding within 24 hours.
⚡ 24h SLA for any question
FORMATION FBA ENDGAME ACADEMY
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Exclusive benefits from our partners
Selling on Amazon involves using a range of tools and applications that make your workflow easier. I have secured the best promotional deals for you with these tools company. As a member of the FBA Endgame Academy, you’ll even gain access to exclusive discounts unavailable anywhere else online, along with extended free trials for services that are typically paid.
🎁 From -10% to -50% tools promotions
Helium10
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-40% during your first 12 months of your Helium10 Platinum plan.
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FEW WORDS FROM THE FOUNDER
An Amazon FBA private label program built by a real marketing expert
Hadrian Bouchrara
CEO & Founder
Hadrian Bouchrara
CEO & Founder
CEO & Founder
Amazon FBA Private Label Expert
Hello, I'm Hadrian, founder and CEO of the Endgame XP educational program.
Former Solutions Architect at Amazon & Meta
Before becoming a full-time e-com entrepreneur, I worked as a Solutions Architect at Amazon and Meta for 7 years, experiences that gave me unique insights into retail consumer behavior, marketing platform mechanics, and online business systems running on advertising money.
Built multiple 7-figure private-label brands
I launched my journey on Amazon retail marketplaces in 2019, long before structured courses, training programs, or step-by-step blueprints existed. Like many private label sellers, I relied entirely on experimentation, testing, and constant iteration. Those early years of trial and error eventually allowed me to build my 7-figure private-label brands and gain hands-on experience across product development, logistics, Amazon retail marketing, and long-term e-commerce strategy.
Founder of Endgame XP
In 2024, I founded Endgame XP with one mission: to help entrepreneurs cut through the noise, avoid outdated advice, and build profitable, scalable Amazon FBA brands using proven, experience-based methods.
Experienced in private label systems, logistics and retail growth
Since then, our team has helped hundreds of sellers accelerate their path to financial independence. So feel free to join the FBA Endgame Academy if you wish to:
-
Save you valuable time by giving you a precise, step-by-step framework to launch and scale your brand effectively.
- Help you avoid costly mistakes, allowing you to save thousands of euros that most beginners lose in trial and error.
- Equip you with all the tools, systems, and strategic insights you need to build a high-performing brand that truly stands out.
Brands' Turnover: $1.4M in 2025
Products sold: 100,000+ as of 2025
Countries: 14 marketplaces
FORMATION FBA ENDGAME ACADEMY
One price that includes everything
Offer ends in February 2026
$ 1,999 $0
All inclusive one time fee
FREE for early members
Your lifetime access stays free forever even
when the price will increase.
when the price will increase.
✔ Actionable video lessons (500+ video lessons representing 40+ Hours of content):
Step by steps Amazon FBA private label business deployment & maintenance (value : $10,000)
✔ Mastermind of private label sellers only:
A monitored lifetime Mastermind on Discord of only existing sellers (value : $1,000)
✔ One 1-on-1 mentorship session:
Book your 1h personalized follow up session for free with one the of the Endgame XP 7-figure seller coach (e.g. for your PPC optimization) (value : $300)
✔ One niche idea validation:
Get one of your niche idea personally analyzed and validated by one the of the Endgame XP 7-figure seller coach (value : $300)
✔ All technical process SOPs:
Video & PDF formats (value : $6,000)
✔ All online and downloadable proprietary tools:
For forecasting, tracking and organising your business (value : $2,000)
✔ All hiring and outsourcing SOPs:
PDF formats (value : $1,000)✔ Interactive glossary:
Containing video presentations and descriptions for each terms and acronyms used in the formation as well in the advertising tech world (value : $500)
✔ Exclusive promotional codes:
Offers for 3rd party tech tools (value : $100 to $600)NEW ✔ Unlimited proprietary AI chat bot:
Trained on 100% of the knowledge included in the FBA Endgame Academy & the “FBA Cheat codes book” to answer any question related to the program instantly. (value : $1,000)
✔ Paperback copy of the book "FBA CHEAT CODES" (USA only):
A physical copy of the best operational book for private label sellers on Amazon FBA (value : $30)
✔ Official webshop coupon:
An Endgame XP Webshop Goodies coupon value (value : $50)Total value saved: $20,281
ZERO RISK WITH OUR GUARANTEE
Our 100% refund guarantee
*Guarantee valid within 7 days of purchase, under the program’s defined access and usage conditions. See the Terms of services page for the complete list of conditions of this guarantee.
We are convinced that our program will exceed your expectations. That’s why we offer a 7-days 100% refund guarantee to help you get started with complete peace of mind.
🛡️ Satisfied or Refunded
Try the training with no commitment! You have 7 days to explore the program content. If you’re not convinced, we will give you a full refund.*
FORMATION FBA ENDGAME ACADEMY
Frequently Asked Questions
If you don't find your answer below, feel free to contact us here.
Does the Amazon FBA private label business model still work in 2026?
Does the Amazon FBA private label business model still work in 2026?
Yes. Amazon FBA is very much alive and the private label business model is still one of the best ways to build a profitable e-commerce business from home. Amazon keeps growing every year, opens new marketplaces regularly, and buyers keep getting more comfortable purchasing from smaller brands.
What changed is that you can no longer win with “copy paste” products and random PPC like in the 2010's. You need a clear system: product research based on real data, differentiated offers, and controlled risk on your budget. That is exactly what the FBA Endgame Academy focuses on.
What exactly is included in the FBA Endgame Academy program?
What exactly is included in the FBA Endgame Academy program?
When you join, you get access to the full formation and its tools:
Step by step video curriculum (40+ hours) covering the entire private label with Amazon FBA business model process (business and accounts setups, product research, niche validation, product design, sourcing, shipping, branding, listing creation, launch, PPC, scale, and many more...)
All the cheat sheets, calculators, SOPs, and templates that we personally use with our 7-figures brands
Access to the private Endgame community (Mastermind & group chat)
Live group mastermind calls where we review strategies, answer questions, and audit businesses
- One free niche validation offered by one of our coach under NDA once you have found a niche you need an expert to validate for you (optional)
One personalized 1-on-1 mentoring session with Hadrian or a coach from the Endgame XP team (additional coaching sessions are also available with our coaching mentorship program)
- A guaranteed 24 hours SLA to any question you might have regarding your private label business journey
Lifetime regular updates of the content as Amazon changes its rules and tools
Everything is designed to help you reach the “10/10/10” objective: $10k profit per month, in 10 hours per week, in roughly 10 months.
Who is this FBA program and mentorship designed for?
Who is this FBA program and mentorship designed for?
The FBA Endgame Academy is for serious people who want to build or scale a private label business on Amazon, not a quick side hustle.
It is a good fit if:
- You already sell on Amazon and want to fix your current offers, your PPC, or your margins
- You tried to launch products before but got stuck on product choice, sourcing, or launch strategy
- You are a complete beginner but ready to commit time, energy, and a minimum capital to one serious business model for the next 10 months
If you only want “motivation” or a get rich quick scheme, this is not for you.
Do I need previous experience on Amazon or in e-commerce?
Do I need previous experience on Amazon or in e-commerce?
Not necessarily. The training is beginner friendly in terms of operations (we walk through every step of the process) but the content is built for people who are ready to think like business owners, not hobbyists.
If you already are selling your private label brand product(s) on the Amazon marketplace(s), the advanced modules and the mentorship will help you professionalize, delegate, and scale all the way to achieve a multi 7-figures turnover with your private label brands selling with Amazon FBA.
I already sell on Amazon. Will this still be useful for me?
I already sell on Amazon. Will this still be useful for me?
Yes. Most of the students (80%) joining the FBA Endgame Academy already have existing products selling on Amazon.
For existing sellers, the program and mentorship helps them on these topics specifically:
Niche and product repositioning if your current catalog is stuck
Offer redesign to increase CVR (and therefor net margins)
PPC restructuring so your ads stop eating all your profit
Launch and scale frameworks for new products and new marketplaces
Systemization so you can move toward the 10 hours per week objective
If you are already at multi 5 or 6 figures in revenue, we teach you how to make your business simpler and more profitable, not just bigger.
How is the training delivered?
How is the training delivered?
The formation is 100% online and accessible from any device. It includes:
Short & Long format focused video lessons streaming from the dedicated Endgame XP formation platform
Screen shares on Seller Central, Helium10, Sellerboard, Manychat, other tools, etc
Downloadable SOPs, templates, scripts, AI prompts and Google Sheets
Replays of coaching sessions and case studies inside the platform
- Texts, links, updates, and other medias shared through the Mastermind platform operated through a private Discord server
You can follow at your own pace and rewatch any lesson or content whenever you want, with a lifetime access*.
How long do I keep access?
How long do I keep access?
Following your subscription to the FBA Endgame Academy, your access becomes lifetime to 100% of its current content and updates to come*.
Here is a non-exhaustive list of the content you get access to:
All current modules
All future updates of the formation
New tools, SOPs, and resources added to the program
- etc.
You can of course revisit the content anytime.
What kind of support do I get during the program?
What kind of support do I get during the program?
You are not left alone with videos.
You get:
Access to the private Endgame community (mastermind) to ask questions daily and read the most up to date wiki for private label sellers on Amazon. They can also provide direct feedback on your analysis, PPC strategies, performances, ideas, services providers, etc.
Personalized 1-on-1 mentoring session scheduled with you
24 hours SLA for any questions you might have about the formation and its content
The goal of the program is simple: every time you get stuck, you know exactly where to go to get an answer.
How much time do I need per week to follow the program?
How much time do I need per week to follow the program?
Plan on 5 to 10 focused hours per week.
That is enough to:
Watch the relevant lessons
Apply the tools provided to your own business
Move forward on product research, supplier communication, listing creation, launch, and maintenance.
Many students follow the program next to a full time job. The structure is made for that.
How much capital do I need to start?
How much capital do I need to start?
You can start learning and preparing with less, but side of the FBA Endgame Academy fee, in order to play the private label game seriously and reach the 10/10/10 goal, you should plan for around $10,000 of total capital to invest in your product launch over the first 10 months. This capital will be deployed over:
- Buying the membership of the paying tools you need (Helium10, Manychat, Seller Central, etc.)
- Setting up your company structure (LLC, LLP, etc.)
- Sampling your product (prototypes, iterations of your product etc..)
- Buying your product first bulk order
- Controlling its quality (100% QC)
- Shipping it to the Amazon Warehouses
- Setting up your "Starship Launch" campaign
- Paying for the first 2 weeks of PPC campaigns
If your starting budget is much lower than $10,000, your path to achieving the 10/10/10 goal will simply be slower (so achieving the 10/10/10 goal in only 10 months will be much less likely) but we will provide you an adapted strategy accordingly.
Is the content updated for and beyond?
Is the content updated for and beyond?
Yes. The formation is built around principles and processes that survive Amazon’s small UI or policy changes, and we regularly update the tactical modules when Amazon changes something important (PPC features, fees, inventory rules, etc).
When significant updates are made, you get access to them directly in the Endgame XP formation platform at no extra cost.
Also, each module's content (video, processes, SOPs, etc...) has a dedicated commenting area where any student can flag when a content becomes outdated. We then guarantee to update it in a timely manner.
I do not live in the US. Can I still join and sell on Amazon?
I do not live in the US. Can I still join and sell on Amazon?
Absolutely.
We have students from all around the world selling on:
Amazon US and Canada
Amazon UK and Europe
Other international marketplaces
During the program, we provide guidance on how to adapt your setup (company structure, banking, logistics) depending on where you live.
Can I follow the training alongside my job or studies?
Can I follow the training alongside my job or studies?
Yes.
The videos are available 24/7, and the whole system is designed for people with limited time:
Practical lessons you can watch in small blocks (15 minutes minimum blocks)
Clear action steps at the end of each module
Tools and SOPs that save hours on each task
Support when you get stuck so you do not lose weeks on one problem
Plenty of students have started while working full time or part time.
What is your satisfaction or refund guarantee?
What is your satisfaction or refund guarantee?
You are protected by the refund guarantees described on the Terms of service page.
Here are the 2 refund guarantees we offer for both the FBA Endgame Academy as well as the additional Coaching program:
- FBA Endgame Academy formation. The eligibility conditions for a full refund of this product are defined in the contract presented at the time of enrollment. Upon acceptance of the contract by both parties, the customer acknowledges that a refund (issued by the company) may only be granted if all of the following conditions are met:
- The refund request is made within 7 days of purchasing the FBA Endgame Academy program.
- The program was purchased directly through our online store (endgamexp.com).
- The customer has watched no more than 5 videos in total and has not accessed additional videos or supplementary documents.
- The customer has not viewed more than 2 videos within the same module.
- The customer has not used or redeemed any coaching session included in the program.
- The customer has contacted support at support@endgamexp.com to request a refund and has clearly indicated the email address associated with their account.
- Additional 1-on-1 coaching sessions (also called the “mentorship program”, not part of the product 1 mentioned above). The eligibility conditions for a full refund of this product are defined in the contract presented at the time of enrollment. Upon acceptance of the contract by both parties, the customer acknowledges that a refund (issued by the company) may only be granted if:
The pre-defined objectives established at the start of the mentorship plan have not been fully achieved by the final coaching session of the mentorship program,
The customer can provide proof that all assignments, tasks, and actions requested by the company for each session were fully completed and applied as instructed.
Any successful refund automatically voids the previously signed agreement, and all associated rights, access, and obligations are terminated.
Can I pay in several installments?
Can I pay in several installments?
Yes, there are installment options available.
The exact plans (number of payments, frequency, and currency) depend on the offer you select and your country. When you'll speak with a member of the Endgame XP on the discovery call, we will go through the options and choose the one that makes sense for your situation.
Can I pay in cryptocurrencies?
Can I pay in cryptocurrencies?
We accept cryptocurrency only for one-time payments. To receive the crypto wallet addresses for sending your payments, reach out to the Endgame XP team by email (contact@endgamexp.com).
We support :
- Bitcoin (BTC)
- Ethereum (ETH)
- Tether (USDT)
If you wish to pay in multiple installments, you must do so by credit card.
Once the payment will be completed, please notify the Endgame XP team by email (contact@endgamexp.com) so that I can manually create your account right away.
How do I enroll in the program?
How do I enroll in the program?
You cannot just click “buy now” and enter your card.
To keep the quality of the community high, the only way to join is:
Click on the buttons at the bottom of this page to book your free discovery call.
Fill out the short application form so we understand your situation.
We jump on a call together, review your goals, your budget, and where you are now.
If the program is a good fit for you (and you are a good fit for the program), you will receive the link to enroll securely.
If we feel the program is not adapted to your current situation, we will tell you honestly.
What happens after I register?
What happens after I register?
Once your enrollment is confirmed:
You receive a confirmation email with your login details.
You get instant access to the student platform and all the training modules.
You are invited into the private community mastermind and to join a student group.
You receive detailed video instructions about how to start the program as well as booking your first mentoring call.
From there, we build your roadmap together and start working toward your 10/10/10 objective.
Can my business partner or team member use my access?
Can my business partner or team member use my access?
You can work through the content together with a business partner inside the same business, but access credentials are personal.
If you have a team and want several people to be trained, let me know on the call and we can discuss the best way to structure it.
Book your free discovery call
READY TO JOIN US?
Book your free discovery call
- ✔ Discuss your project with a mentor from the Endgame XP experts team to see if our program is adapted to your needs
- ✔ Let’s explore how the FBA Endgame Academy can support the growth of your Amazon FBA business
- ✔ Get clear, detailed answers to all your questions about the FBA Endgame Academy program
WE ANSWER UNDER 24 HOURS
You have a specific question?
If you believe that the information provided about the FBA Endgame Academy aren't clear or if you have any question, feel free to send us a message.
We will reply under 24 hours.
Note: We value your time as much as our own, so we do not respond to messages longer than ten lines. Please try to be as concise as possible.
